It doesn’t matter whether you’re going to the gym or to the nearest café: SPARK always has the most sustainable and comfortable female outfit ready for you. Made from recycled polyester and cotton, you’ll not only look great in them, you’ll feel great too. The collection offers everything from cozy loungewear for autumn to trendy training clothes for a variety of sports

Visual Identity

Corporate Collection

Brandbooklet

The idea was to express the feminine and sustainable Brand Identity throughout the packaging and the Brandbook, as well as the first Collection Preview.

The target group was defined as the young generation, predominantly female/diverse, in their teenager years SPARK– time to shine.