Ikea asked me to create an artistic crafting Print Ad for their new organization system, displaying an immersive change in wach and everyones’s obsessive destructive disorder.




The idea was to represent the intelligent order that certain animal species are known for as a metaphor for natural and purposeful order.
Ants, spiders and birds use highly efficient techniques in building their houses / nests. These houses were now represented in the form of the respective Ikea products.