BMW asked me to showcase an innovative concept for their new crossroad line on a global level. The new crossroad line persuades through it’s adaptable routing and configuration driving, adapting to it’s driver and the environment..

360 campaign

The idea was to create a mysterious metamorphosis / species, that adapts to its environment in such a way that city dwellers don’t even notice it at first, shadows making their rounds through streets, social media, and much further afield before ultimately presenting themselves as maximally adaptable to their environment.